7 Secret Marketing Efforts to Sell a Home that’s been Listed for a While

No need to freak out, but there's no denying home's are selling at a slower pace than they were a year ago. If you have one or more homes sitting on the market for way too long, here are seven new methods to get more exposure and inquiries on the property. It will be worth going the extra mile to avoid continuing to slash prices!

1. Create a video tour of your home. Video tours are a great way to show potential buyers your home in a more immersive way. Links to pages with embedded video get 157% more organic search results than pages without video. Your smartphone already has a powerful camera you can use to create a video tour of your home. Be sure to highlight the best features of your home and make sure the video is well-edited. With REVA Pro, you can create your own videos for MLS or socials and have all the editing done for you!

2. Host a virtual open house. Virtual open houses are a great way to reach potential buyers who are unable to attend an in-person open house. You can use a platform like Zoom or Google Meet to host a virtual open house. Be sure to share the link to your virtual open house with potential buyers and encourage them to RSVP.

3. Use social media to market your home. Social media is a great way to reach a large audience of potential buyers. You can use platforms like Facebook, Twitter, Instagram, and TikTok to share the best aspects of the property. To really generate buzz outside your own circles, you can also use social media to run contests and giveaways to generate interest in your home. Offer an entry into a prize drawing for everyone who shares a post, or comes to an open house.

4. Get creative with your marketing materials. Don't just rely on traditional marketing materials like flyers and brochures. Get creative with your marketing materials and use something that will stand out from the competition. You could create a custom website for your home, or you could even write a blog post about why your home is the perfect place to live.

5. Offer a buyer incentive. Offering a buyer incentive is a great way to make your home more appealing to potential buyers. You could offer a home warranty, a closing cost credit, or even a free gift. Something as simple as offering a bottle of wine for the buyer can prompt a lot of eyeballs to take a longer look at the listing.

6. Ask other agents for advice. Sometimes another pair of eyes can reveal the one thing that needs to change to sell the property instantly. There's no need to feel embarrassed for not being able to get a good offer on a tricky home in today's slowing market. Reach out to your team, or if you're independent, many agents share their experience online!

7. Don't give up. Selling a home can be a long and frustrating process, but it's important to not give up. Keep working and eventually you'll find a buyer. It just takes one!